Capwell

We change

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Change is about forward motion.
Mapping out the challenge.
Moving the needle.
Measuring the impact.

As a bespoke, boutique PR firm, Capwell is dedicated to illuminating the life-enhancing benefits of venture-backed healthcare and consumer wellness brands. 

Over the past decade, Capwell has achieved award-winning results taking clients from startup through exit via acquisition or IPO. If you are looking to positively change your brand’s positioning, awareness, reputation, or valuation, come have a conversation with us. 

"Firms such as Capwell are doing work that is good enough to compete with the giant, multi-national agencies." – INSIDE PR

INDEPENDENT & WOMEN OWNED
INDEPENDENT &
WOMEN OWNED
100% OF NEW BUSINESS COMES FROM REFERRALS
ALL NEW BUSINESS
COMES FROM REFERRALS
AVERAGE CLIENT ENGAGEMENT 7 YEARS
AVERAGE CLIENT
ENGAGEMENT
CELEBRATING 10 YEARS AS AN AGENCY IN 2020
CELEBRATING OUR
10th YEAR IN 2020
STRATEGIC POSITIONING

STRATEGIC
POSITIONING

STRATEGIC
POSITIONING

This is our secret sauce. Using strategic precision and persuasion, we craft differentiating and ownable positioning to give your brand the competitive edge.

  • Competitive Positioning
  • Strategic Category Creation
  • Key Message Development
EARNED, SHARED & OWNED MEDIA

EARNED, SHARED
& OWNED MEDIA

EARNED, SHARED
& OWNED MEDIA

We leverage the convergence of earned, shared, owned, and paid media to increase your brand’s awareness, influence, and impact.

  • Media Relations & Publicity
  • FDA Approvals
  • Influencer Campaigns
  • Social Media Management
  • Content Development
CORPORATE COMMUNICATIONS

CORPORATE
COMMUNICATIONS

CORPORATE
COMMUNICATIONS

Capwell has an award-winning track record for turning little-known brands into big businesses through an integrated comms strategy that delivers measurable ROI.

  • Reputation Management
  • Brand and buzz-building strategies
  • Ready Response
  • Crisis Communications
Content, Digital & VIDEO MARKETING

CONTENT, DIGITAL & VIDEO MARKETING

CONTENT, DIGITAL & VIDEO MARKETING

We create powerfully compelling content and dynamic visuals to punctuate your strategic messaging.

  • Info Graphics
  • Motion Graphics
  • Video Production

Real-world change
communications.

Abbott Medical Optics
Abbott Medical Optics

PR Agency of Record for the Refractive Marketing Group for nearly a decade.

Allergan
Allergan

Product PR for Allergan’s Eye Care Division.

Baxter
Baxter

Agency of Record for the Cardiovascular Group. Conducted award-winning FDA approval campaign on the world’s first artificial heart.

Blink Tears
Blink Tears

Orchestrated Hollywood Awards Show campaign, positioning Blink Tears as the No. 1 choice for preservative-free lubricating eye drops.

BNY MELLON
BNY MELLON

Corporate communications and presence marketing for BNY Mellon Wealth Management, West Region.

Bodycology
Bodycology

National publicity campaign landed product placements and features in People, Shape, OK!, Glamour, Fitness, Family Circle, to name a few!

Coca-Cola
Coca-Cola

The keeper of the world’s biggest brand was first to sign on to Capwell’s client roster and stayed there for more than a decade. Kimberly Capwell served as media relations director and spokeswoman for the Olympic Torch Relay, while her firm managed PR for the Coca-Cola Foundation and launched several brand extensions, including Diet Coke with Lime.

ConcertoHealth
ConcertoHealth

PR Agency of Record 6 years and counting for this field-based complex care provider group.

Crystalens
Crystalens

Used the power of consumer PR to help secure Medicare reimbursement for the world’s first premium intraocular lens (IOL).

DexCom
DexCom

Corporate and product PR for the world’s first continuous glucose monitor.

eyeBrain Medical
eyeBrain Medical

Agency of Record for this VC-backed optometric startup. Strategic positioning, corporate and product PR.

Dr. Teal's
Dr. Teal's

National consumer publicity campaign for this mass CPG brand positioned Dr. Teal’s epsom salts, body lotions, and creams as the go-to choice for value-conscious consumers.

Edwards Lifesciences
Edwards Lifesciences

Agency of Record for 15+ years for the world’s leader in tissue heart valve repair and replacement products.

Emagispace
Emagispace

Strategic positioning and corporate PR for this sustainable construction and design innovator.

Eyenuk
Eyenuk

Agency of Record for the global leader in artificial intelligence (AI) eye screening technology. Strategic positioning in advance of FDA approval for the EyeArt AI Eye Screening System.

Neurolens
Neurolens

Agency of Record for the world’s first and only prescription lenses that add a contoured prism to bring the eyes into alignment to relieve headaches, neck/shoulder pain, and eye strain when using digital devices.

GetRealGirl
GetRealGirl

Helped this startup give Barbie a run for her money with a PR campaign achieving 100+ million impressions with features in The New York Times, the Today Show, and Oprah, to name a few.

Guinness
Guinness

International PR campaign for Guinness’ Win Your Own Pub in Ireland contest.

HearingLife
HearingLife

Agency of Record for Canada’s largest chain of hearing clinics. Strategic positioning, brand awareness, and influencer relations.

Icelandic Glacial Springwater
Icelandic Glacial Springwater

PR campaign for the first water brand with a “net-zero” carbon footprint changed the bottled water environmental paradigm.

iLASIK
iLASIK

Agency of Record. Multiyear, national PR initiatives increased awareness for the very first all-laser LASIK procedure; award-winning “Reality LASIK” campaign with Kristin Cavallari introduced LASIK to a new generation.

IndyCar
IndyCar

PR support for the national Green Flag Tour spanned more than 7,800 miles to bring the excitement of IndyCar racing to fans nationwide.

IntraLase
IntraLase

Agency of Record. Saw this company from startup, through IPO, and ultimately to acquisition by Abbott Medical Optics.

Ivantis
Ivantis

Agency of Record. Competitive positioning, corporate PR, and product publicity for the Hydrus ® Microstent minimally invasive glaucoma surgery (MIGS) device.

Lensar
Lensar

Strategic corporate viability campaign following competitor acquisitions that left Lensar the sole independent laser manufacturer in the femtosecond laser space.

Lilly
Lilly

Multiyear campaign successfully transitioned balloon angioplasty from a “promising therapy” to a “viable alternative,” to the “superior method” for treating heart attacks, as compared to drug therapy.

Lynx Grills
Lynx Grills

Agency of Record. Placed Lynx Grills on the pages of the nation’s top magazines and helped raise awareness among consumers and industry influencers alike.

Merck
Merck

Launched the Merck/Merial Manual for Pet Health Home Edition with spokeswoman Joan Embry via national publicity tour.

>National Stroke Association
National Stroke Association

Agency of Record. Developed “Stand Up Strong” campaign to rally for stroke recovery, sparking a nationwide movement during National Stroke Awareness Month.

Nature Made Vitamins
Nature Made Vitamins

National consumer media relations campaign for Pharmavite’s entry into the herbal supplement market.

ORA System
ORA System

Strategic brand positioning and dedicated trade PR initiatives kept this cataract surgery medical device top-of-mind for ophthalmologists worldwide and led to acquisition by Alcon.

Oral-B
Oral-B

Long- and short-lead holiday gift guide coverage for Oral-B’s children’s line of dental products.

Parcel Pending
Parcel Pending

Agency of Record. Strategic positioning and corporate PR for the nation’s leading parcel management company.

Pendulum Therapeutics
Pendulum Therapeutics

Strategic positioning and corporate PR for this microbiome company and the first and only DNA-sequenced Medical Probiotic for type 2 diabetes.

PeopleSpace
PeopleSpace

Agency of Record for the West Coast leader of workspace strategy, office furnishings solutions and custom architectural products, and strategic partner of industry stalwart, Haworth.

Prolacta Bioscience
Prolacta Bioscience

Agency of Record 7 years and counting. Front-page New York Times feature established Prolacta as the world leader in human milk nutrition. Strategic positioning, corporate comms, brand PR, and influencer relations.

Refocus Group
Refocus Group

Agency of Record. Strategic positioning, corporate and product PR for the VisAbility Micro insert for the treatment of presbyopia.

Refractec
Refractec

Strategic positioning and award-winning publicity campaign for conductive keratoplasty (CK) turned this medical startup into a top medical breakthrough. Honored by PRWeek for “Consumer Campaign of the Year” and “Healthcare Campaign of the Year.”

ReShape Medical
ReShape Medical

Clinical trial PR support for this startup medical device company. Secured front-page feature stories on the new technology nationwide.

Staar Surgical
Staar Surgical

From FDA approval of the world’s first toric intraocular lens (IOL) to promotion for the implantable contact lens, employed award-winning PR strategies to raise consumer awareness.

United Airlines
United Airlines

Capwell directed the multimillion-dollar PR account for the world’s largest airline for nearly a decade. Launched Shuttle by United, and introduced “ticketless travel” and the 777 jetliner.

Wavetec Vision
Wavetec Vision

Agency of Record for 4 years. Saw this VC-backed medical device manufacturer from startup through acquisition by Alcon.

WHAM-O Toys
WHAM-O Toys

The “Wham-O Invasion” campaign to celebrate the 40th anniversary of the Hula Hoop and Frisbee reached 900 million consumer impressions through PR and set two Guinness World Records in Central Park.

conversation

We change the conversation.

We listen before we speak. So when we speak, we engage, persuade, and change the conversation.

mind

We change minds.

With simplicity and clarity, the right words and images can change minds and inspire action.

valuation

We change valuation.

A singular focus on strategic positioning creates clear market differentiation to positively change perception, reputation, and valuation.

valuation

Together, we change lives.

We partner with clients who share a common mission: To elevate wellness and change lives for the better.

Meet the change makers.

Alison

Science Writer

Alison
Ida

Account Supervisor

Bonnie
Britt

Controller

Britt
Kimberly

Founder, CEO

Kimberly
Karsha

SVP, Client Experience Lead

Karsha
Nerissa

Senior Account Supervisor

Nerissa
Carol Anne

CFO

Carol Anne
Corey

Technology

Corey
Joanna

Medical Writer

Joanna
Laura

EVP

Laura
Lauren

Senior Account Executive

Lauren
Leslie

Social Media

Leslie
Linda

Systems Manager

Linda
Megan

Media

Megan
Melissa

Media

Melissa
Michelle

Quality Control

Michelle
Rick

Graphic Design

Rick
Ina

EVP

Ina
Shiera

Operations Manager

Shiera

Kimberly Capwell • CEO &  Chief Strategist

Kimberly Capwell leads change. She is a trusted adviser to the CEOs, executive teams and boards who rely on her strategic vision and counsel to achieve measurable change for their organizations. She is also a respected change agent who left the big-PR-agency track and founded two successful PR firms, smashing the walls of the big, brick-and-mortar agencies with the introduction of a virtual model long before it was en vogue. Ranked among the nation’s top PR executives, Kimberly is the multiple recipient of the industry’s most highly regarded awards for strategic communications, health care marketing, consumer product PR and media relations. The South Dakota native got her start as a country music radio DJ who brought a tri-state ratings landside to the station. Today, she is a wellness devotee and daily yogi with a recent obsession for swing dancing.

Let’s talk about change.

Contact Us